In today’s digital era, there are many reasons why every real estate agent needs their own website. Having a well-designed, useful, and informative website is an even more essential element to an agent’s online presence than their social media accounts. A great real estate website serves to generate new leads, educate buyers and sellers, and draw more traffic to your current listings. As 97% of buyers use the internet to find their homes, agents without websites risk missing out on major sales, gaining new leads, and growing their businesses. Why is it more important than ever to have your own personal website? Read on as we break it down!
Define Your Personal Brand
Many agents rely solely on using their real estate firm’s website to represent themselves. However, a single-page profile on a company site is not sufficient, as viewers only see the agent’s umbrella brand. This places them at a disadvantage and means they are not in control of incoming leads. Not only that, but agents then end up competing amongst themselves within the same firm. Want to have your own identity apart from that of your firm? You need a personal website. This essential marketing tool will help increase brand awareness and attract more quality leads – people who want to do business with you specifically. Your website is your opportunity to stand out from the crowd, set yourself apart, and be in control of defining your personal brand.
Your personal real estate website will serve as your primary online presence. Think of it as a marketing hub that allows you to funnel traffic from all other online profiles and social media pages to one place. Because home buyers and sellers want to work with someone they can trust, they are likely to follow up with referrals by researching them online. Therefore, agents like you who have a personal website and excellent online presence will be sure to build credibility with potential clients.
Maintain Your Independence
Another important reason to have your own personal online presence is to maintain your independence. If you as an agent should ever choose to leave your brokerage, you would be faced with the task of not only creating a new website, but rebuilding your online presence from scratch. Avoid that headache and build your personal website with its own search engine optimization today. That way, it will stay with you no matter where you decide to hang your real estate license in the future.
Educate and Inform
A website is an opportune place for agents to educate clients and provide valuable resources. This goes beyond information about yourself and the services you offer. Focus on creating content that can help guide potential clients throughout their buying or selling process. When you provide tools like a mortgage calculator, home buyer’s checklist, and access to MLS listings access to MLS listings, you’re allowing your website to be the go-to resource for clients. Add further value for your clients with virtual tours of available listings and community resources.
Use the Analytics Reports
Another reason why every real estate agent needs their own website? It grants you access to rich analytics reports, most likely unavailable on a brokerage website. These reports provide valuable information about how visitors reach your website, keywords used in searches, pages visited, and what content drives the most traffic. Agents can use this data to better understand their visitors’ behaviors and make changes to their website content accordingly. For example, if the topic of renovations to increase home values is popular and attracts a high number of visitors to the website, then agents can use that information to inform their content decisions and publish related articles, videos, and other pieces of content to gain more traffic.
In sum, every real estate agent needs their own website in order to market themselves successfully. Take control of creating your own brand and online presence, maintain independence from your firm, educate and inform clients, and make use of analytics to better serve your target market. Is building a real estate website still on your to-do list? You’re in the right place! There’s no need for a web designer with our collection of ready-to-go real estate website themes. Let us know what matters to you in a website in the comments below!